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We believe that our colleagues’ time is best spent helping our customers and we are exploring how artificial intelligence (AI) can help us achieve this across our business. In our call centres in the Netherlands, we introduced automated call logging in 2023 to provide our agents with an automatic summary of their customer conversations, replacing a manual process. With over two million calls logged each year at 3.5 minutes per call after call handling time, using AI to create these summaries enables our employees to make more time to support our customers and focus on the conversation. AI can also help identify customer claims that need further attention or a personal touch. NN brand OHRA handles a large portion of their claims through an automated process, allowing for a quick and efficient process. However, some situations require closer attention and leniency than the standard process allows. Their machine learning model the Human Scale (Menselijke maat) uses text pattern recognition and predefined business rules to identify claims that require attention from an employee. By using this model, OHRA is able to provide personalised care to their customers when needed, while still maintaining an efficient process for the majority of claims.